Then after Edison repeating his famous first recording (“Mary had a little lamb. Side one opens with Sketch which is pretty much just that, a three minute keyboard thing of enormous portentousness and no fixed genre or direction. It was barely a Vanilla Fudge album at all and the first half of the second side sounds more like sound collage by producer Morton with snippets from Neville Chamberlain (“it bears Herr Hitler's name and mine”), Churchill, a Nazi crowd baying “Sieg Heil”, Harry Truman, the first dead Kennedy and more.īut we are getting a head of ourselves on this album by Vinnie Martell (guitar, vocals), drummer/singer Carmine Appice, bassist/singer Tom Bogert and lead singer/keyboard player Mark Stein.Īnd many many others beamed in via samples. The was some pretty dire stuff floating about – the prosecution calls Deep Purple's Concerto for Group and Orchestra from '69 – but you have to wonder who in AtlanticRecords thought it okay to sign off on The Beat Goes On. Rock musicians were reaching, and often over-reaching, the idea of a “concept” album had become embedded after Sgt Pepper, singles were being sneered at and albums – often with pretensions to classical influences – were where you could make Your Big Statement. It was a Top 10 hit in the United States, and a Top 20 hit in the UK in 1967.When Vanilla Fudge released their Shadow Morton-produced album The Beat Goes On in 1968 the times and drugs were different. This version featured Stein's psychedelic-baroque organ intro and Appice's energetic drumming. The band's biggest hit was its cover of "You Keep Me Hangin' On," a slowed-down, hard rocking version of a song originally recorded by The Supremes. When Led Zeppelin first toured the United States in early 1969, they opened for Vanilla Fudge on some shows. Vanilla Fudge was managed by the reputed Lucchese crime family member Phillip Basile, who operated several popular clubs in New York. We liked it and so did Atlantic, so Vanilla Fudge it was! She added, “Maybe you guys should call yourselves that-you're like white soul music”. Playing a gig at the club on Long Island they met a woman named Dee Dee who worked there who said her grandfather used to call her Vanilla Fudge. But Ahmet Ertegun, the label's founder and legendary rock tastemaker, didn't like that name. Originally called The Pigeons, the band was ready to be signed by Atlantic Records in April 1967. The band's original line–up - vocalist and organist Mark Stein, bassist and vocalist Tim Bogert, lead guitarist/vocalist Vince Martell, and drummer and vocalist Carmine Appice - recorded five albums during the years 1967–69, before disbanding in 1970. Vanilla Fudge has been called one of the few American links between psychedelia and what soon became heavy metal. Notoriously fussy, easily clogged and more, they have long since gone out of fashion. Conklin, like many artists in the late 60’s used a rapidograph, a sort of mechanical pen that would help draw repetitive straight lines creating this crosshatch effect. It would be followed by his famous “Santana Lion” poster and like that iconic work, this one was so strong as a black and white image that it could save Bill Graham some money on color. This rare first printing is the first poster that wild psychedelic artist Rich Conklin did for Bill Graham.
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